More than 80% of consumers are labeled "generally concerned" about the environment, suggesting that ERC could become a powerful force in the marketplace (Burnside 1990). This paper discusses why women are playing such a major role and how ecofeminism, a branch of feminist theory, can be applied to the area of environmentally-related consumption to shed light on the connection between women and the natural environment.Įnvironmentally-related consumption (hereafter, ERC) is defined as the exhibition of environmental responsibility in the marketplace by consumers through such activities as 1) choosing to buy products deemed environmentally safe, 2) choosing not to buy environmentally unsafe or unsound products, and 3) properly disposing of products (Petkus, Jr. Women, as primary caretakers of families, are placed on the front line of the environmental crisis through their shopping responsibility. Susan Dobscha, Virginia Polytechnic Institute and State University WOMEN AND THE ENVIRONMENT: APPLYING ECOFEMINISM TO ENVIRONMENTALLY-RELATED CONSUMPTION Rothschild, Provo, UT : Association for Consumer Research, Pages: 36-40.Īdvances in Consumer Research VolPages 36-40 Susan Dobscha (1993) ,"Women and the Environment: Applying Ecofeminism to Environmentally-Related Consumption", in NA - Advances in Consumer Research Volume 20, eds. This paper discusses why women are playing such a major role and how ecofeminism, a branch of feminist theory, can be applied to the area of environmentally-related consumption to shed light on the connection between women and the natural environment. ABSTRACT - Women, as primary caretakers of families, are placed on the front line of the environmental crisis through their shopping responsibility.
0 Comments
Leave a Reply. |